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Digital Signage Expo 2017 to Present

2017年數字標牌博覽會

Five-Part Professional AV Systems Integrators Seminars

五部分專業視音頻系統集成商研討會

Atlanta-Digital Signage Expo(DSE),the world’s largest international trade show and educational conference dedicated to digital displays,interactive technology and digital communications networks,will feature an entire educational program designed specifically for Professional AV Systems Integrators or anyone considering creating a digital communications network,in its all-new five-part Digital Signage AV Integrators Seminar Program at DSE 2017 March 29-30,2017.

亞特蘭大-數字標牌博覽會（DSE）是全球最大的國際貿易展覽會和教育研討會，致力于數字顯示，互動技術和數字通信網絡技術，將針對專業AV系統集成商或任何考慮創建數字通信網絡舉行系統性的研討，全新的數字標牌AV集成商研討會在2017年2017年3月29-30日舉行，敬請關注。

Wednesday,March 29

8 a.m. Keynote:The Integration“Tonight Show”

This will be a panel discussion featuring an end-user,an integrator,and a customer experience specialist who will speak to what makes a successful integration project,including the 12 core principles for integration success;the role of the integrator in the supply chain;and how to position integration for increased credibility.

3月29日星期三

上午8點：集成“今夜秀”

這將是一個面向終端用戶、集成商和客戶體驗專家的小組討論，討論如何完成一個成功的集成項目，包括集成項目成功的12個核心原則，集成商在供應鏈中的作用以及如何定位整合以提高項目可信度。

9 a.m. What Leading Brands are Teaching Us About Interactive Digital Signage

This session will discuss how emerging technologies will change the face of brand and customer experiences;how leading brands and innovative companies of all sizes are using interactive technology to increase customer engagement;and how to plan for and secure cutting-edge content that will enhance your customers’relationship and loyalty.

上午9點：向品牌學習——交互式數字標牌

本次會議將討論新興技術將如何塑造品牌形象以及提升客戶體驗；領先品牌和各種規模的創新公司如何使用互動技術增加客戶參與度；以及如何規劃和確保內容的前沿性，這將提高您和客戶的關系以及客戶忠誠度。

2 p.m. Let’s Get Phygital!

This session will explain what shoppers are expecting of today’s in-store experience and how to meet and improve those experiences to improve loyalty and return visits;integration strategies for effectively building a comprehensive digital media presence in-store;and why big data and the Internet of Things matter to the digital retail experience.

下午2點：豐收時刻！

本次會議將闡釋購物者對當今店內體驗的期望，以及如何滿足和改善這些體驗以提高客戶忠誠度和回訪率；如何有效地在商店中建立全面的數字媒體整合戰略以及大數據和物聯網對數字化零售體驗的重要性。

Thursday,March 30

9 a.m. Walking the Walk as a True Commercial Integrator

This session will define the role of a commercial AV integrator;explain the responsibilities and value proposition of a commercial integrator;and explain how to become a qualified commercial integrator worthy of being hired.

3月30日星期四

上午9點：一個合格的集成商是怎樣煉成的？

本次會議將定義商業AV集成商的角色；闡釋集成商的責任和價值主張；并介紹如何成為一個值得合作的合格集成商。

11 a.m.Buying Digital Signage–Sourcing pre-Request for Proposal to Contracting

This session will explain how to foster consensus in an organization to move a digital signage project forward;how to structure the request for proposal to ensure vendor responses that offer high-value options;and define the proposal evaluation criteria to score proposal elements against identified requirements,while inviting additional value.

11 a.m.購買數字標牌-采購預先請求合同

本次會議將解釋如何促進組織達成共識，推進數字標牌項目；如何組織提案請求以確保提供高價值選項的供應商響應并定義提案評估標準，以根據確定的要求對提案要素進行評分，同時提高附加價。

Registration for any of DSE’s Professional AV/IT Systems Integrators seminars,or any of the DSE 2017 educational conference seminars,which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group(DSEG)certification renewal credits,is available online atwww.dse2017.com.

任何有關DSE’s(數字標牌博覽會)基礎研討會及2017DSE(數字標牌博覽會)教育研討的注冊信息由BroadSign International贊助支持并有資格獲得數字標牌博覽會專家組（DSEG）認證更新學分，可在此網站查詢：www.dse2017.com。

Mark your calendar now:DSE®2017 is scheduled for March 28-31,2017,with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas.To reserve exhibit space contact Andrea Varrone at(770)817-5905.For more information,visitwww.dse2017.com.

該在你的日歷里標注啦：2017 DSE®（數字標牌博覽會）將在2017年3月28—31日舉行，觀展時間：3月29—30日，地點：拉斯維加斯州的拉斯維加斯會議中心。預留展廳請聯系Andrea Varrone：（770）817-5905。更多信息，請訪問www.dse2017.com。

You can follow DSE on Twitter(@DSExpo)or Facebook(facebook.com/DSExpo).For all DSE 2017 updates,use#dse2017.For year-round news and information on digital signage,visit DSE’s Digital Signage Connection web portal atwww.digitalsignageconnection.com.

您可以關注DSE微博（@DSExpo）或臉譜網（facebook.com/DSExpo）查看有關2017數字標牌博覽會的更新內容，或搜索#dse2017。查看全年的新聞和信息，請訪問數字標牌門戶網站：www.digitalsignageconnection.com。

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About DSE

關于DSE

DSE,produced by Exponation LLC,is co-located with the Digital Content Show,and will be held at the Las Vegas Convention Center March 28-31,2017 with access to the Exhibit Hall March 29-30.DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer-and employee-facing organizations.Launched in 2004,DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry.Professional end-user attendance represents decision-makers from key industry categories such as retail,restaurant,healthcare,education,hospitality and transportation,as well as other key stakeholders,including advertising executives,brand marketers and systems integrators.

由Exponation有限責任公司開發的數字標牌博覽會與數字內容展覽共同協作，將于2017年3月28—31日在拉斯維加斯會議中心舉行，3月29日-30日可進入展覽大廳觀展。數字標牌博覽會是世界上最大的和舉辦時間最長的研討會和貿易展，致力于為客戶，員工，組織展示創新的數字通信和提供互動技術解決方案。數字標牌博覽會在2004推出，是數字標牌市場的第一個項目，已經成為在這個快速發展的行業增長的重要因素。到場的專業終端用戶代表均來自主要行業類別的決策者，如零售，餐飲，醫療保健，教育，酒店和交通行業，以及其他主要利益相關者，包括廣告執行，品牌營銷和系統集成商。

More than 200 exhibitors feature technology and services including hardware,software,network,delivery and content from around the globe.DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world,with more than 125 educators and the largest variety of educational opportunities,including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks.The 2017 program will be comprised of 12 pre-and post-show educational events,40 general conference seminars,including a specialized keynote presentation for each educational track,as well as targeted 42 industry roundtable discussion groups and 28 free presentations staged in on-floor theaters.

超過200家參展商提供技術和服務，包括硬件，軟件，網絡，交付和產品內容來自全球各地。數字標牌博覽會還在世界各地提供了大量多元化的數字標牌和戶外數碼教育計劃，超過125的教育工作者和最多樣化的教育機會，包括各地現場巡回教育，結構化的8個課程可保證通過專業資格認證。2017年的計劃包括12場教育活動，40場研討會，每門課程均包含主題演講，以及針對相關產業的42場圓桌討論會和28場免費展示在劇院上演。

For more information,contact Communications Representative

Geri D.Wolff,Market Works International,Inc.(386)447-0018

gwolff@market-works.com

欲了解更多信息，請聯絡通訊代表

Geri D.Wolff,Market Works International,Inc.(386)447-0018

gwolff@market-works.com